20% Discount Code at Ninety Percent
Sustainable Ethical Fashion Brand
Ninety Percent is a London-based fashion company founded in 2018 that focuses on sustainable and ethical practices, particularly through its unique profit-sharing model.
The brand donates 90% of its distributed profits between charitable causes and the people who make their collections. They emphasize responsible sourcing of materials, including organic cotton and Tencel, and operate their own factory in Bangladesh, prioritizing ethical treatment of their workers.
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Ninety Percent is a fashion label making sustainable clothes in a responsible way. Each purchase you make helps us share 90% of our profits between our people and the causes we believe in.
We focus on responsible practices and sustainable materials, creating all our collections in our own factory in Bangladesh. We know exactly how our clothes are made and by whom, while working closely with suppliers to raise industry standards. But what sets us apart is our revolutionary profit-sharing model, giving back to the people living in the local area.
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Find out more about Ninety Percent’s Range
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Ninety Percent’s founders created a visionary business model with deep-rooted values in our people and the planet. Each year, 90% of our distributable profits will be shared between the people that make our collections happen and five causes we believe in.
We focus on responsible practices and sustainable materials, creating collections made to last. But what sets us apart is our revolutionary profit-sharing model. By sharing 90% of our profits, we’re helping to empower the people behind our collections and give back to causes close to our heart.
90%
of our profits will be shared – 80% to charitable causes, 10% amongst all the people who make our collections.
10%
of our profits are reinvested into the business to help us grow and explore the latest sustainable, responsible practices
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