Real, Authentic and Effective Marketing for Your Business
Your customers, sharing your story
Take control by promoting your business with our community of vegan foodies from around the world for the best, and most authentic way to reach your target audience
Choose a package
Pick from 3 packages designed to get the most from your promotion:
1 Everyday Foodies (up to 20k followers) - Free
2 Vegan Connectors (up to 300k followers) - £50
3 | Vegan Leaders (100k + followers) - Bespoke campaigns
How it works
Finding you the right match
After selecting a package complete the opportunity request form letting us know what type of content you’d like to be made about your business, and what EPT Perk you’d like to offer our members.
After we’ve received your instructions, our team will create a ‘Collab Opportunity’ inside our members area of the platform.
We will manage, review and select suitable content creators for your opportunity. If you’ve asked us to, we’ll send over a shortlist of potential creators to select from, or chose the best suited.
Our members visits your business to produce content
After the members have been selected we’ll arrange the their visit with you.
They’ll arrive like any other customer - eat, enjoy your services whilst filming, taking photos and writing about their experiences with your business.
It’s up to you how involved you want to be in the collaboration, and the EPT Perks are handled by the business during the visit.
Social media promotion
After the visit our members will then edit and ready their video, photos or blog.
They enable partnerships, collaboration settings, and reposting features with your social media account, as well as tag you in any posts about their experience.
This ensures you’re able to reshare content with your customers too. What’s more - for added increased exposure and as part of our commitment to promote our vegan-friendly business partners, we’ll also share anything our creators produce on our rapidly social media channels with our global vegan audience!
Enjoy the increased exposure! Want more?
Genuine content made by customers enjoying their experience with your business is not only trustworthy, it’s impactful and helps your business reach more people.
Once a Collab Opportunity has ended, why not create a new one and benefit from extra exposure?
We’re a very new platform and would greatly appreciate any feedback or suggestions that’ll help us fine tune our service.
Free free to drop us a line at hello@eatplantsandtravel.com
Why it works…
What is Consumer-Generated Content Marketing?
Social media influencer marketing, where brands pay high-profile influencers to produce polished, testimonial-style content promoting their products and services, has long been a popular trend. It has however, become increasingly less effective as consumers become more knowledgeable over time, and when something better comes along.
There has been a notable shift in how consumers respond to influencer marketing, especially within the hospitality industry where social media channels are always full of round-the-clock reviews and recommendations as part of the regular, day-to-day posting routines of existing customers.
While influencer marketing still holds value, consumers have become increasingly aware that they’re being sold to, and its commercial intent. This not only reduces its impact, but with influencer marketing agencies charging upwards of £300 for a basic brand mention, it is expensive and out-of-reach for many vegan businesses who typically small and independant, with modest marketing budgets.
We created Eat Plants and Travel as an easy, cost-effective way to promote vegan-friendly businesses, and at the same time, give the world’s vegan community an opportunity to save money whilst discovering amazing experiences.
Our unique platform gives businesses greater control over the content produced about them, fostering genuine collaborations with everyday vegan creators on social media. We help businesses stay true to their brand while benefiting from genuine, authentic, high-engagement promotion.
What are the benefits of CGC?
Authenticity
CGC is produced by real people, real customers and real creators. It really is your customers sharing your story - your products and services
Engagement
CGC encourages higher engagement rates because it feels more personal and relevant to the audience. People are more likely to interact with content that reflects their experiences or those of the creators they follow.
Cost-effective
Unlike traditional marketing methods, CGC doesn’t require expensive production costs. Brands can partner with creators who already have an established audience, saving time and money while expanding their reach.
Increases Reach
CGC can quickly reach new audiences as creators share it across their social networks. We ask our creators to tag, and enable partnering so our businesses can share the created content on their channels.
Influences Purchasing Decisions
Studies show that CGC has a strong influence on purchasing behaviour. Consumers trust recommendations from creators they follow, which can lead to higher conversion rates.
SEO and Social Proof
CGC improves search engine rankings by driving traffic to websites. Additionally, seeing trusted creators advocate for a product serves as powerful social proof, encouraging new customers to buy.
What are EPT Perks?
EPT Perks reward and incentivise our members.
We developed EPT Perks for our members to receive benefits, such as discounts and complimentary products and services from the businesses they visit in return for the content they produce.
Businesses can pick any EPT Perk they feel best suits their business, and these can range from:
Free Meals or Discounted bills
Free products and services
Complimentary Discounted hotel stays
Branded Merchandise and clothing
For most of our promotion opportunities, businesses don’t directly pay our members. EPT Perks are agreed before the visit, and issued by our business partners at their premises,
How much does it cost?
Try us out for free!
Our Everyday Foodies plan allows our business partners to advertise for collaborations with plant-powered creators with up to 20k followers for FREE!
To reach a bigger audience, our plans are costed by the impact potential of creators. For instance, to collab with our community of Vegan Connectors - creators who have up to 300k followers costs just £50, and our high-end option - Vegan Leaders, content creators with the biggest reach and influence starts at only £100 to create a bespoke campaign.
All of our members are verified and vetted.
Ready to get started?
Promoting your business on social media couldn’t be easier!
Click here to check out our packages in pricing below:
Advertise with
Eat Plants & Travel
Want to promote your business on our
multi-channel platforms?
Our advertising packages are designed so that vegan-friendly businesses from all over the world whatever their size, are able to promote their services and products to our audience.
Find out more about below: